Through OED grantees and projects, Maui businesses are provided with assistance in developing business plans, access to data and information to assist in evaluating business strategies and finding financial support and networking and marketing assistance. In addition, OED grantees and projects help promote Maui's cultural and leisure activities to the visitor and Maui's natural and business assets to the prospective entrepreneur. The office promotes a desirable quality of life through projects that enhance our environment and enrich the lives and skills of our residents. Our long term goal is to assist in the diversification of our economy by attracting new businesses creating good paying jobs for Maui residents and former residents, encouraging more Maui grown entrepreneurs and strengthening our niche markets. A healthy Maui economy will provide a varied mix of business opportunities for new entrepreneurs, and new markets and venues for existing businesses. OED will focus resources to assist Maui businesses stay abreast of new marketing strategies and technology such as e-commerce and effective use of the Internet. OED will also focus additional resources on business/investment attraction and marketing.